CONCEPT OF ADVERTISING WITH ITS ADVANTAGES AND DISADVANTAGES

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 CONCEPT OF ADVERTISING WITH ITS ADVANTAGES AND DISADVANTAGES

ADVERTISING

Advertising means any message that is designed to attract the target audience to take a certain action, purchase a product, or behave in a particular way with regard to a cause. The messages are formulated and aired on media channels to inform, influence, and persuade prospective customers. Attention to one's target audience and compelling ad messaging form a foundation for brand awareness, sparking interest, and thus driving sales or any premeditated action.

Concept of Advertising


FEATURES OF ADVERTISING

1. Communication Tool

Advertising is a method of communication for businesses and organizations that convey messages about their products or services and the brand to a target audience.

2. Promoting Selling or Product

The main objective of an advertisement is to promote products, services, or even ideas to impress potential customers to do something that an advertisement is urging them to do that is to purchase, sign up, or support a cause.

3. The Targeted Customer

Effective advertisement empathizes with the target market and develops a message the potential customers should find persuasive to make a purchase.

4. Persuasion and Inclination

Advertising's psychological objective is to influence people to act in a certain manner and aims to clarify the benefit, feature, or distinction of any product, playing to emotions or needs.

5. Multiple Channels

The channels through which advertisements are made to reach potential customers; include.
Audio-visual – includes television and radio
Print media
Online platforms – social media networks and individual websites
Out-door billboards, among others

6. Brand awareness

Advertising is used to create brand awareness. It is also used in the maintenance of well-established campaigns that are supposed to make the brand top-of-the-mind, leading to a position in the marketplace.

7. Creativity

Perfect content in advertisements is always creative; some of the components of creativity include the use of pictures, messages, melodies, and stories, among others.

8. Paid Media

Advertising is chiefly paid, whereby organizations pay for the space or time in media to broadcast messages to vast audiences.

9. Measurable Results

The effectiveness and efficiency of an advertisement, on many occasions, could be determined through measurable results such as reach and frequency, impressions, engagement and conversion rate, and ROI.

10. Law and Ethics

Advertisements should have such regulatory standards so as to be truthful, and non-deceptive, and to respect cultural and social norms. Only proper ethical advertising can maintain the trust between the customer and the manufacturing firms.

11. Market Competition

In a competitive market, advertising should be a means of product differentiation and competitive advantage through the sustainability of unique selling propositions.

12. Changing Landscape

Advertising surroundings are continually changing because of technologies, and novel tendencies of digital advertising include influencer marketing and personalized promoted offers.

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